Rosa's aims to bring fashion, products, content, ideas, events, etc. to address issues facing brown and black communities, especially in the fashion, art, entertainment, and beauty industries. Issues such as cultural appropriation, whitewashing, colorism, etc. Its mission is to bring inclusive representation, rightful cultural credibility, and unapologetic authenticity within the communities within these industries. The goal is that through the production of these bodies of work we will be taking ownership of our cultures and celebrating it awhile. Decolonization and changing the narrative of what it is to be a person of color from a disadvantaged environment are the foundation and mission of this brand.