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Rosa's aims to bring products, content, ideas, events, etc. to address issues facing brown and black communities, especially in the fashion, art, and entertainment industries.The issues of cultural appropriation, whitewashing, colorism, etc. Its mission is to bring inclusive representation, rightful cultural credibility, and unapologetic authenticity within brown & black communities in these industries. Decolonization and changing the narrative of what it is to be a person of color from a disadvantaged environment are the foundation and mission of this brand.

Created by Roselyn Grullon. Rosa's is being incubated at Soharlem

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